In light of recent discussions how to make it easier to interact with content on #fediverse servers other than your home instance:

What MSN does here is interesting. You can “follow” before you sign in (not sure what that means? They implicitly create an “account” just from a session cookie?)

Also, assuming MSN has the money and expertise to really research this, the actual sign-in experience can take a lot of screens and they seem to be okay with that.

msn.com/en-us/money/other/meta