@tjdraper

1. Invent thing
2. Realize thing may be helpful (read: profitable).
3. Pitch thing as Next Big Thing™
4. Advertise your ventures with the Next Big Thing to consumers
5. Be told about the massive payoff for Next Big Thing from your CEO buddy who totally didn't hear it from his CEO buddy too shareholders.
6. Realize consumers don't want the Next Big Thing
7. Shove it down their throats anyways
8. "See? This thing is the Next Big Thing! It's everywhere! Everyone uses it at some point"
9. Profit???
10. Goto 1