@gamingonlinux not sure I agree with this, I think government intervention is the best approach here — the law we need is basically exactly the EU cookie law but for online services: any server or account that is genuinely required to make the game work is allowed without change but ones that exist purely to track or police users must be strictly optional and users can't be penalised for opting out. The penalty can be the same: 4% of gross income. The EU passing that law seems to me way more realistic than expecting consumers to boycott basically the entire AAA games industry when that industry has been basically evil for years now and hasn't been boycotted out of that yet.