In particular, I am thinking about how, by even just mentioning climate change, let alone advocating for climate action, we are often going against deeply ingrained social conventions. Breaking taboos, being "insensitive", "a bore", "virtue signaling", etc.
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Climate Adam made a tutorial on how to talk about climate change in a productive way:
https://invidious.fdn.fr/watch?v=aCZcphy4EkU
There's obviously a lot of cultural hoops to jump through there.
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