3. iPhoto tried to be the most consumer-facing photo management/editing app. Their ideal customer probably uses it on their Mac, but they don’t do any editing on their mobile device because the built-in editing tools are limited to crop, rotate, remove redeye, and an auto-enhance feature.
iPhoto had 6 “killer” features:
• Smart Browsing
• Multi-Touch Editing
• Professional-Quality Effects
• Brushes
• Photo Journals
• Sharing
In the interest of brevity, we’ll focus on just the five editing tools: crop, exposure, color, brushes, and auto-enhance.