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cuan_knaggs

@molly0xfff but the management team thinks it looks so cool and modern

2 comments
tinyrabbit

@mensrea @molly0xfff This. Not even a joke. ”Our website needs a more modern look” is an argument I’ve heard time and time again

raganwald 🍓

@mensrea @molly0xfff

This is a named anti-pattern called "CEO as Customer." Of course, it isn't always the CEO, but the idea is the same: When something is designed to please the CEO, rather than the purported audience.

David Ogilvy was ranting about this in his famous book "Ogilvy on Advertising."

picture of a copy of "Ogilvy on Advertising" alongside a notebook and keyboard
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