@molly0xfff but the management team thinks it looks so cool and modern
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This is a named anti-pattern called "CEO as Customer." Of course, it isn't always the CEO, but the idea is the same: When something is designed to please the CEO, rather than the purported audience. David Ogilvy was ranting about this in his famous book "Ogilvy on Advertising." |
@mensrea @molly0xfff This. Not even a joke. ”Our website needs a more modern look” is an argument I’ve heard time and time again