Nice work! This takes me back to speculative musings on the time domain behaviour of these interventions (http://hdl.handle.net/20.500.11937/32897, your Figure 2 made me think of my Figure 4)
You've really captured the immediacy of the viewing effect and I'm wondering whether a citation effect might be clearer if analysed in a more time dependent way rather than at a three year census point...
...but you've given us the necessary information to make that analysis possible, which is fabulous! (whether I have the time is another question)
The other question I've got is whether the citations might show greater diversity (reaching a wider range of scholars) because they are coming through a set of followers that might have wider geographic or disciplinary diversity. And we can test that as well! (same caveats apply...)
@alexwild @cameronneylon
Yes, this makes sense…
There are direct citations (citing X because I’m replicating X / extending X by taking the next step / assimilating X into a theory) and there are more indirect citations (citing X because it’s interesting & cool & maybe it can link to these data Y). Social media might be expected to pull more of the latter, but evidently not noticeably so. A deeper dive into the non-sig citation gain might examine this diversity