@mhoye I saw your post but don't have any industry experience so I couldn't comment. Though you'd make a terrific research participant as the basis of such a body of work, and eventually, a course.
Since nobody chimed in, I'll ramble: from the perspective of what research exists, U.S. cultural anthro really only has a nacent grasp of tech - developer community outlooks, private sector logics and ideologies - fieldwork is limited in these areas. There is more research on social networks, relatively speaking. There is a field forming, particularly through research from other countries, but nacent is the word.
There is a disciplinary focus problem: many anthros are focused on people, not codebases: they really don't understand machines at the level of understanding what decisions a codebase implies, for example. That's where sources like you come in.
Also, your proposed course wouldn't be a US 100-level (not for the students I taught anyway).
@mhoye whoops, meant there's more existing research on "social media" (don't like that term....)