Read the report you linked to.
There's a general problem for the British News Media. They may not always be liars, but that's the way to bet.
The current style I see on Twitter struggles to be more than clickbait. The news page and the social media entry amounts to a repeated headline. The alleged AI driving an algorithm might make that work, but can it work for the Fediverse?
It's not the same as the liar problem, but get on to a phone screen and what space do you have? It's not a TV or a newspaper or a computer monitor but it changes how you communicate with the user.
The details and differences matter.
@BBCRD
And the I remember that "Read" and "Read" look the same on a screen but have different sounds and meaning and usage. And what was in my brain gets warped because of that.