@slothrop @rysiek
One might think that personalized ads help advertisers offer relevant products to interested consumers.
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No
Or that the ad-supported Internet delivers incredible information, entertainment, commerce and connection opportunities for consumers, society and the world…
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Fuck no
let alone the incredible contribution to our economy and GDP growth.
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Why should i care?
Apple’s App Tracking Transparency vaporized an estimated $9.85 billion of revenues for Facebook, Twitter, YouTube, and Snap, according to The Financial Times.
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Which is awesome! For a person who speaks on behalf of small or middle level companies getting hurt they care a bit too much about the major players, haven't seen him providing examples of struggling companies that are low or medium size.
What’s more, IAB estimates that Apple single-handedly wiped out another $6.5 billion in revenues for publishers on the open web.
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I am actually interested in understanding where these numbers came from
The Creator Economy is the alternate universe of stars that are born and thrive on YouTube and Tik Tok, Snapchat, Instagram and the Open Web.
The Creator Economy democratizes access for individuals. And small brands — brands that couldn't afford network television — can now compete with big brands on new turf, under new terms.
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Maybe, but the owners of the turf are the one who profits the most, sometimes providing quite a handful of questionable decisions that hurt small brands and individuals more than big ones
You’ve got to be more open to diversity, equity, and inclusion. Black-owned business CurlMix expects their company to reach $40 million in revenue by 2024. As co-founder Kim Lewis puts it, “A moment in history that was pivotal for black entrepreneurs? Now. There’s never been an easier time for you to start a business. The internet is the great equalizer.”
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And what role ads play here specifically?
They know advertising pays for their free email, and free access to news and entertainment. 93% of internet users globally have bought products online.
In Deloitte’s 2022 Digital media trends survey, Two-thirds of respondents said they’re comfortable watching ads to eliminate or reduce subscription costs—and that, given a choice, they prefer ad-supported options for watching streaming video services.
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To be fair, that's a good point
After reading this through i must say that they do provide some valid points.
But that only confirms one thing for me:
The cure and the venom is the same thing, the difference is the dosage.
And in my not so humble opinion, the dosage of tools for advertisers and dosage of ads is indeed too high.
That's why so called "extremists" care so much about privacy, to water down the solution until the dosage turns from venom to cure.
The self regulation is at hand, and both sides work hard to grow their power, slowly equalising each other.
And that's good