@darius naive guesses at contributing factors:
- people look up stuff they're unfamiliar with, and use a wide variety of phrasings to search the same general concept
- variety of misspellings probably massive
- wild guess but nontrivial % of that is some weird possibly-nefarious bot that is searching things like hashes?
@jplebreton there's also my followup which is that if "every day have never been googled before" means "unique prior to 24 hours ago but not within the last 24 hours"