For publishers, @Flipboard's ActivityPub deal could let them take published content, flip it into Magazines, and then have it be pushed to their fediverse-supported apps.
I'd hope that Flipboard would have flip comments be the social post and the article be embedded link. And it'd be great if there was some tie-in back to Flipboard's Magazine to encourage growth. I guess @Techmeme's tweets pre-Elon is a great example.
And since Flipboard is pro-publisher, traffic goes to the news sites.
Both @mike and the team at @Flipboard are smart but I hope they haven't underestimated the effort needed to manage moderation and doing community. 🤞
And looking at the work the company has done in the fediverse as a whole, it laid the foundation for this next big bet—less of a gamble and more pioneering. Flipboard becomes a first mover in defining content distribution in the decentralized world.
Mike sets the right expectations in his blog post: There will be problems and issues to sort out.