Think back with me to 2008 when Apple had launched the iPhone and Google had the struggling Android system.
This was a multiple-miracle moment: because AT&T had an exclusive w/ Apple for US iPhone distribution, every telco and handset vendor was FREAKING OUT.
/cc @chriscoyier @tomayac
If you were in the US in late '09 and consumed any mass media at all, you might still have dreams where Verizon flogs the Motorola Droid at you with teenage boy imagery. Real Lynx body spray territory.
That happened on the back of this same of desperation. Giving up the fundamental software stack, and doing heavy co-marketing for a single vendor's hardware launch, was not where telcos wanted to be (spoiler: still isn't, which is why we can't have nice things).
/cc @chriscoyier @tomayac