Many people fall into liberal fallacy of focusing on individual action to drive change.
Unfortunately, the reality is that most people act in a way that makes sense for them to act. The types of behaviors the system encourages will be the ones that become prevalent.
Real change can only be achieved when the entire liberal capitalist system is overthrown and replaced by a system that encourages different behaviors.
This can only be achieved through organized action backed by education.
@yogthos There are some people that argue incremental change can happen. James Muldoon comes to mind (Platform Socialism)