Every water tastes and sounds differently. This is important. Here'a situation from a supermarket. Choosing a bottle of water:

— Timur, get this one, it's the cheapest.
— No, this one's bitter.
— What?..

Regarding the sound, you know it. Compare the sounds of hot and cold water.

I think I can prove my point in a double-blind study with accuracy more than 60 %.