@paul –

Why are practically all these ads about covering for personal and social negligence using Apple Intelligence in a way that depends on others not knowing about Apple Intelligence, depicted within Apple's attempt to ensure everyone knows about Apple Intelligence…?

@paul I liked the Crush ad but can understand those that didn’t. I don’t understand how anyone likes this.

@paul I hated this commercial. Is this really supposed to make us want to do this‽

@paul really curious if the same agency that made this piece of trash also made the delightful weightlifter one.

@paul this is worse than the crush commercial

@paul so tone deaf.

@paul Apple Intelligence... our target audience is forgetful assholes

@paul outsource your love to AI!

@paul Thing is the concept of creating the video isn't bad. They just get it so wrong, is trying to sell it.

Not only is it the lowest effort of gifts (it's locked away on her phone even), it looks like she makes a face over the hammer like she's cranky about her own daughter remembering the birthday and actually getting a gift. Then she's smug af over the 'gift' she gives.

@paul This is worse than the crushed iPad. They need an app that helps them to read the room.

@paul and I thought the Bella Ramsey Apple Intelligence ones were bad.