@Nexy @malwaretech Speaking as an ex-salesperson, THIS.

People sometimes have an emotional objection to buying a thing, like fear of ridicule (I sold Macs during the 90s when Windows dominated, that was real).

People wouldn't say they were afraid of ridicule, so they'd talk about the price or the available software. You couldn't answer their questions directly, that would be trying to reason them out of an emotional objection.

But you could appeal to a sense of exclusivity, or competence.