@Gargron Well, as Willie Sutton famously said when asked why he robbed banks, "That's where the money is."
Twitter, Instagram, etc., have really become influencer platforms. Facebook, too, though to a slightly lesser degree. Jack Dorsey's new Blue Sky (or whatever he's calling it) could become that as well.
The face of what social media is has changed since the '00s; for the time being, I'd rather be here on Mastodon.