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Will Oremus

I wrote about why Meta is integrating Threads with Mastodon and the fediverse -- and why advocates for an open social web are both cautiously intrigued and wary. washingtonpost.com/politics/20

2 October at 15:34 | Open on mastodon.social
2 comments
Will Oremus

I want to thank Mastodon founder @Gargron for taking the time to comment for my story on Threads' fediverse integration. Here's what he had to say:
2 October at 15:41 | Open on mastodon.social
Skullvalanche

@willoremus There’s a strong sense that Meta is going to follow the “Embrace, extend, and extinguish” path that Microsoft and other tech giants have previously used when they adopt open platforms or protocols.

I don’t think that’s their goal at all here. At their core, Meta is built around collecting personal data and then leveraging that to target people with ads. They don’t need to control the platform, they just need to be able to vacuum up the data.

In fact, I would go so far as to say that Meta would rather *not* control the platform, since that means they’re responsible for *moderating* the platform, which they’ve repeatedly shown they’re not interested in doing well.

I’m sure absolution from moderation sounds like a win in Zuck’s mind.

@willoremus There’s a strong sense that Meta is going to follow the “Embrace, extend, and extinguish” path that Microsoft and other tech giants have previously used when they adopt open platforms or protocols.

I don’t think that’s their goal at all here. At their core, Meta is built around collecting personal data and then leveraging that to target people with ads. They don’t need to control the platform, they just need to be able to vacuum up the data.

2 October at 15:52 | Open on gladtech.social
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