[Trans-national corporate entities exist primarily on the net. Like fungi whose locally manifested individual mushrooms obscure a vast subterranean rhizomatic structure, local physical manifestations of banks, factories and supermarkets are but fleeting seasonal eruptions from the digital into the corporeal world. However, unlike these corporations, the bodies they affect, bringing wealth or poverty, employment or redundancy, remain corporeal and geographically bound.] - Simon Penny, 1995