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sam henri gold

i rebought my first cell phone, a Motorola Droid RAZR HD, and I remembered I hated the ringtones. Surely they couldn’t be as awful as I thoug-

18 comments
sam henri gold

get a load of this diva’s boot animation

Brian Tatosky

@samhenrigold It's like when every DVD menu was 15 seconds long as you just wanted to get to the show.

Daniel Fisher

@samhenrigold Wow. They really leaned into that DROID branding!

xenolon

@samhenrigold I forgot how much they thought they cooked when they did the Droid branding.

You know they thought people would be saying "DROID" like they do Kleenex.

sam henri gold

@xenolon in the US at least, the droid brand was Verizon's golden boy and they marketed the absolute hell out of it to posture it as *the* iPhone killer, so a lot of people I know used to just call all Android phones “Droids”.

Sorta like how every Android phone now is a “Samsung”. Funny how things work out that way.

Don Whiteside

@samhenrigold @siracusa As techno played though a bad speaker Invasion ain’t half bad

Andrew White

@samhenrigold This is the phone version of prepending everything with "cyber" decades after Neuromancer was published.

David “nugget” McNett

@samhenrigold at first I was hearing “brainstorm” but then I heard “green needle”

dxpack

@samhenrigold the key is after more than a decade, you remembered. Seems like perfect branding.

sam henri gold

@dxpack it's good branding in the same way that the Brazilian Instituto de Estudos Orientais had good branding

Григорий Клюшников

my first cell phone

an Android smartphone that runs 4.x

Well, NOW I feel old. My first cell phone was a Siemens A60. There were midi ringtones and two games. You could load more ringtones with a data cable or through the crappy web browser that cost a fortune to use on my carrier because I didn't figure out how to set up GPRS yet.

Marc Edwards

@samhenrigold I totally get why these are terrible, but at the same time, I love them.

Janne Ojaniemi

@samhenrigold my first phone was Nokia 1610, and I can officially feel my bones turning to dust in the grave.

en.m.wikipedia.org/wiki/Nokia_

Michael Lewis

@samhenrigold
I truly wonder how things like this get past the marketing higher ups that realize how polarizing brand decisions like this will be. Like, you’re trying to put phones in the hands of all types of people from every walk of life, yet you HEAVILY tie the whole brand identity to the equivalent of gaming PCs for 19yo boys. Just…why

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