If you’ll indulge me for a second, since we’re a digital first agency, the color palette in this rebrand has leaned really heavily into rich P3 colors.

So as we’ve been posting these assets everywhere, it’s been interesting to see which services strip the images down to sRGB and compress it to kingdom come.

You can see the rich colors in action in one of the graphics here: https://lickability.com/blog/the-new-lickability/