@siracusa, on CarPlay and branding. Your perception is skewed by you being car enthusiasts, which most people I don’t think are (?) You are saying “I want my car brand”, but no, of course I don’t! Car brands suck in graphic design, they cannot design the simplest screen well. No, I don’t buy a car for its car branding, I buy it for its ability to get me from point A to point B. The least I can touch the car brand in this process the better. The car doesn’t support CarPlay? Sorry, not interested.