@gvwilson many companies abbreviate that whole thing to just "to improve our products and services" in the middle of a longer sentence

yes, it's sneaky. yes, people are right to be furious. yes, you'd have to be an expert, or just cynical, to guess that they already gave themselves the right to do that, so people are right to feel deceived.

yes, it's likely to be legally binding. there's no rule that says boring boilerplate isn't binding. :/